Armenia Nercessian

Our Fabulous Co-Founder Armenia

As President of International Operations, Armenia lives on the road, spearheading NOVICA's developement of new regional offices worldwide. Perfect for the Job, Armenia has spent time in nearly 50 countries, is fluent in six languages, and communicates in another three languages.

When working out of NOVICA's Bali office some years ago, Armenia met Elizabeth Gilbert, the soon-to-be famous author of "Eat, Pray, Love." Little did she know that her encounter and resulting friendship would see her featured in the future book:

Eat, Pray, Love

Extract from the book: Eat, Pray, Love

"This Armenia woman, it turns out, has had just the teensiest bit of glamorous life. She used to work for the United Nations High Commissioner on Refugees. Back in the 1980's she had been sent into the El Salvadoran and Nicaraguan jungles during the height of war as a negotiator of peace, using her beauty and charm and wits to get all the generals and rebels to calm down and listen to reason. (Hello, pretty power!) Now she runs a multinational marketing business called Novica, which supports indigenous artists all over the world by selling their products on the Internet. She speaks about seven or eight languages. She's got the most fabulous pair of shoes I've seen since Rome." - Elizabeth Gilbert, Eat, Pray, Love, pages 264-265